What's Selling on 30A? | September 2025 Market Update

Record High Inventory Creates Opportunities and Challenges for Buyers & Sellers

Activity is picking up along Scenic Highway 30A this fall, but one theme continues to dominate the local real estate conversation: record-high home inventory.

For buyers, that means more options and negotiating power. For sellers, it means strategy is everything. Some homes are selling quickly — even in this high-inventory environment — while others are sitting for months and ultimately reducing price.

In this September 2025 30A Real Estate Market Update, we’ll break down:

• How many homes are coming to market and selling right now

• Why some properties are “bucking the trend” and moving quickly

• What buyers can do to maximize this unique market window

• Why preparation and timing are the keys to success

The Numbers Behind Today’s Market

Let’s start with a snapshot of what happened in the last 30 days across 30A:

• 261 properties reduced price → A clear sign that inventory is high and sellers are competing for attention.

• 218 new listings → With an average list price of $2.64M, new homes are entering the market daily.

• 115 homes sold → Closing at an average of $2.08M after 116 days on market.

• 139 homes went under contract → At an average list price of $2.04M and 119 days on market.

And here’s the wild card: mortgage interest rates. After months of volatility, the national average 30-year fixed rate is sitting at 6.5% — the lowest in 10 months. That combination of high inventory + improving rates creates a very unique opportunity, no matter which side of the table you’re on.

Sellers: What’s Working (and What’s Not)

Here’s the hard truth: in a market with record-high inventory, not every home gets the same attention. Some listings are attracting offers quickly, while others sit and eventually chase the market down with multiple price cuts.

The Homes That Are Selling Fast

Properties that are turnkey and priced aggressively are moving faster than average. Buyers are willing to act quickly when they see a home that feels ready-to-move-in and competitively priced.

And “turnkey” doesn’t mean brand-new. Even homes built 10–15 years ago are selling quickly if they’ve had some thoughtful updates. Here are the top strategies sellers are using to win:

• Fresh Paint: Neutral, modern colors instantly freshen a space and make it feel new.

• Handle Repairs Up Front: Small issues (like a dripping faucet or cracked tile) can spook buyers. Fix them before listing.

• Curb Appeal & Landscaping: First impressions matter. A trimmed yard, fresh mulch, and some pops of color in the landscaping can make a huge impact.

• Professional Staging: Buyers purchase based on how a home feels. Staging highlights space, flow, and lifestyle.

The Homes That Are Sitting

On the flip side, properties that skip these steps — or come in priced too high compared to the competition — are sitting longer. The average days on market for closed and pending homes is now hovering around 116–119 days, a sign that many sellers are waiting months for offers.

👉 The takeaway? If you’re selling, preparation and strategy aren’t optional. They’re the difference between selling quickly and being one of the 261 homes that had to reduce price last month.

Buyers: Why This Is Your Window

Buyers, this market is creating an opportunity that doesn’t come around often. Here’s why:

More Choices Than Ever

With record-high inventory, you have the ability to be selective. You’re not limited to just one or two homes that fit your criteria — you can compare and choose between multiple options.

Negotiating Power

High inventory means sellers are motivated. I’ve seen buyers successfully negotiate:

• Lower prices

• Closing cost credits

• Furniture packages

• Repair concessions

In short: you have leverage right now.

Lower Mortgage Rates

At 6.5%, today’s mortgage rates are the lowest they’ve been in 10 months. That means your monthly payment stretches further and you can afford more home for your budget.

Easier Touring

Another hidden advantage? With schools back in session, crowds are much lighter on 30A. That makes it easier to tour homes without juggling rental schedules or competing with vacationers. If you’ve been waiting for the right moment to visit, early fall is ideal.

Year-over-Year Perspective

To put this in context, let’s compare today’s market to last year:

• Inventory: Up significantly year-over-year, giving buyers more selection and putting pressure on sellers.

• Average Days on Market: Longer than in 2024, when many homes were selling in under 90 days.

• Pricing: Average sale prices are steady around $2.08M, reflecting strong long-term demand for 30A but also showing resistance to overpricing in a crowded market.

• Interest Rates: Down from 7%+ levels we saw late last year, giving buyers a bit of relief and boosting affordability.

This combination of more homes + lower rates makes September 2025 one of the most favorable buying windows we’ve seen in the past 18 months.

Why Strategy Matters More Than Ever

The 30A market is all about contrast right now:

• Some sellers are celebrating quick closings. Others are frustrated with price cuts.

• Some buyers are locking in great homes with concessions. Others are hesitating and risking paying more later when demand returns.

The difference isn’t luck — it’s strategy.

As your local guide, my role is to help you:

• If you’re selling: Build a custom plan to prepare, position, and price your home for maximum impact.

• If you’re buying: Identify the best values, leverage negotiations, and move confidently before the window of opportunity shifts.

What’s Next for the 30A Market?

Looking ahead into fall and early winter, here’s what I’m watching:

• Interest Rates: If rates continue to ease, more buyers will jump back in, reducing today’s advantage.

• Inventory Levels: High supply creates opportunities now, but if demand picks up, expect homes to move faster again.

• Seasonal Shifts: The quieter fall months create space for serious buyers and sellers to transact without tourist-season distractions.

Ready to Make Your Move?

If you’re thinking about buying or selling on 30A, now is the time to put a clear plan in place.

• Sellers: Don’t be one of the homes sitting on the market for 100+ days. With the right strategy, your home can stand out and sell faster — even in record-high inventory conditions.

• Buyers: Take advantage of more choices, stronger negotiating power, and lower rates before competition increases again.

📲 Book your call with me today

I’ll connect you with trusted vendors, highlight the best properties, and help you move forward with confidence.