The 30A Market Is Showing Signs of Strength

If you’ve been waiting for the 30A market to stabilize before making your next move — this might be the moment you’ve been waiting for.

After several months of slower activity, October brought data that points toward balance and renewed confidence heading into 2026.
From improving interest rates to a modest yet meaningful reduction in inventory, we’re beginning to see early indicators of market health returning to the Emerald Coast.

Thinking About Your Next 30A Move?

If you’re curious how these trends might impact your goals — whether you’re buying, selling, or investing — I’d love to help you make sense of the numbers and neighborhoods.

👉 Book a Call with Andy
👉 Start Your 30A Home Search

(No pressure, just clarity — and a strategy built for you.)

October Snapshot: Inventory Shrinks, Confidence Builds

In October, 103 new listings came to market, while 80 homes sold and another 82 went under contract.
That’s 52 fewer active listings across 30A — roughly a 6% reduction in total inventory.

It may sound small, but for our market, that’s significant.
When supply begins to shrink, demand and confidence typically follow close behind.

Add to that a steady improvement in mortgage rates — now trending closer to 6% for 30-year fixed loans — and you’ve got the early ingredients of a healthier, more balanced market environment.

📊 Curious how your home fits into these numbers? Share your address here and I’ll prepare a personalized update for your neighborhood.

What This Means for Sellers

For homeowners thinking about selling, this trend is good news.
Less inventory means less competition — and a better chance to stand out.

Buyers remain selective, but serious shoppers are responding quickly to well-presented homes in desirable communities.
As the market stabilizes, sellers who price strategically and present beautifully will capture the most attention and command stronger offers.

Thinking about selling your 30A property?

Book a Call to discuss your strategy and learn how to position your home before inventory tightens further.

What This Means for Buyers and Investors

Buyers have enjoyed abundant choices for most of 2025 — but that window may start to narrow.

With rates improving and confidence returning, more buyers are stepping off the sidelines, especially those hoping to secure homes before the 2026 rental season.

For investors, this is the time to position early.
If inventory continues to contract through year-end, early 2026 could bring stronger pricing and elevated rental demand, particularly in WaterColor, Seaside, and Watersound Beach.

➡️ Start exploring homes on 30A

Community Spotlight: WaterColor, Seaside & Watersound Beach

Not every pocket of 30A moves in perfect sync — and that’s what makes this stretch of coastline so dynamic.

WaterColor continues to see strong activity among families seeking both lifestyle and investment potential. Homes under $3M are moving faster, and demand for turnkey properties near Camp WaterColor remains high.

In Seaside, premium buyers continue to pay for proximity — walkable locations and Gulf views are still driving multiple-offer activity on standout listings. Homes here perform consistently in the rental market, adding investment stability.

Meanwhile, Watersound Beach is drawing attention from buyers looking for a community that features privacy, beautiful beaches, and homes designed for long-term investment.

These micro-trends reinforce a larger theme: buyers are active where lifestyle and value intersect. If you’re considering buying or selling in one of these communities, understanding their unique rhythms can give you a meaningful advantage.

My Take on Where We’re Headed

We’re not heading back to the frenzy of 2021, and that’s a good thing.  Instead, we’re seeing a market finding its rhythm again.

Stability and confidence are the foundations of sustainable growth, and that’s exactly what these numbers suggest is taking shape.

I expect the next few months to bring measured growth, not wild swings, which means buyers and sellers can make decisions with more clarity and less fear of volatility.

Frequently Asked Questions About the 30A Market

Is now a good time to buy a home on 30A?

For buyers with long-term goals, yes. With rates easing and inventory tightening, early movers into 2026 are positioned to capture better values before competition increases.

Are 30A rental investments still performing well?

Short-term rental demand remains strong, but those looking for the kind of numbers we saw in 2021 in the STR market, are going to be disappointed. While the rental market continues to create revenue, the days of properties completely paying for themselves from rental income generation are largely a thing of the past on 30A. You still have the ability to largely offset your cost of ownership, but if you're looking for a 10% rate of return on your investment, you're in the wrong market. Those investing on 30A understand the power of appreciation and tax benefits when considering the investment potential of 30A.

Should I wait until spring to list my home?

Not necessarily. Listing before the spring rush can help you stand out. With fewer listings right now, serious buyers are paying attention to new, well-presented homes coming to market.

Where are the best opportunities for investors on 30A right now?

Communities like Dune Allen and Seagrove Beach are showing rental income stability and buyer interest. Each offers unique investment advantages — from newer builds to beach access and strong rental potential.

Related Reading

Stay up to date with the latest 30A trends and insights:

• Q3 2025 30A Market Report: What the Numbers Reveal

• Could Florida Eliminate Property Taxes? Here’s What It Could Mean for 30A Homeowners

• October on 30A: When Lifestyle and Real Estate Align

Each article dives deeper into the stories shaping the 30A real estate landscape — from policy shifts to seasonal insights and buyer trends.