30A Real Estate Market Update – May 2025: Prices Drop, Inventory Climbs

A Year-Over-Year Look at Single-Family Homes on Florida’s Scenic 30A

If you're keeping an eye on the real estate market along Scenic Highway 30A in Florida, you know how quickly things can shift—especially in today's uncertain economic climate. Whether you’re dreaming of a beach getaway, building your investment portfolio, or considering selling your home, understanding the current market dynamics is essential.

Each month, I break down the latest data to keep you informed and empowered. Below is the May 2025 market update, focusing exclusively on single-family homes along the 30A corridor. This includes both detached and attached properties but does not reflect condo or townhome sales. Let’s take a look at how the market is performing compared to May 2024—and what it means for buyers, sellers, and investors right now.

Inventory is Rising: A Buyer-Friendly Shift in Supply

• Homes for Sale – May 2024: 896
• Homes for Sale – May 2025: 1,052
• % Change: +17.4%

One of the most significant changes we’ve seen this month is the sharp increase in available inventory—up over 17% compared to the same time last year.

For buyers, this is encouraging news. More homes on the market means more options, less urgency, and a higher likelihood of negotiating favorable terms. In a high-demand area like 30A, where inventory has historically been tight, this type of bump gives buyers breathing room—especially for those who’ve been monitoring the market from the sidelines, waiting for the right opportunity.

From a local perspective, this inventory growth is spread across several key communities including Rosemary Beach, Seacrest, Prominence, and Dune Allen. Many of the new listings are luxury homes in well-established neighborhoods, while others are newer builds in developing enclaves like Parkside or Treetop Village.

What’s driving the inventory growth?
Several factors:

• Some owners are choosing to sell after realizing strong appreciation in recent years.
• Others are relocating or adjusting investment portfolios in response to changing economic conditions.
• And for newer homes, some builders are listing spec homes that were started during the 2021–2022 building boom.

Sales Volume is Down: Fewer Buyers Pulling the Trigger

• Homes Sold – May 2024: 105
• Homes Sold – May 2025: 80
• % Change: -23.8%

Despite the rise in available homes, the number of properties that actually sold in May 2025 dropped nearly 24% from the previous year. This is one of the clearest signs that buyer activity has cooled.

The decline in sales isn’t necessarily a reflection of diminished interest in the 30A market—it’s more about buyer caution. With mortgage rates still elevated compared to historic lows, some would-be buyers are pausing to wait for better terms. Others are looking for deals, and with more inventory available, they're in less of a rush.

Important takeaway: Serious buyers are still active—but they’re more discerning. Properties that are move-in ready, properly staged, and priced correctly are the ones attracting offers. Homes that are overpriced or require too much work are being overlooked or sitting longer.

Average Sale Price Drops: A Market Correction, Not a Crash

• Average Sale Price – May 2024: $2.57 million
• Average Sale Price – May 2025: $2.21 million
• % Change: -14.1%

Yes, the average sale price of a single-family home on 30A is down more than $350,000 year-over-year. That might sound alarming at first—but let’s put it in context.

30A experienced unprecedented price growth from 2020 through mid-2022. Fueled by remote work trends, low interest rates, and soaring demand for vacation and second homes, prices rose quickly. What we’re seeing now is not a market collapse—it’s a recalibration.

For buyers: This drop may represent the best opportunity you’ve had in years to enter the 30A market at a more favorable price point.

For sellers: While you might not fetch peak-2022 pricing, the long-term value of 30A homes remains strong. Buyers are still willing to pay a premium for location, quality, and proximity to the beach. Positioning your home effectively (and working with an agent who understands this market) is key to getting results.

Pro tip: The $2.21M average is just that—an average. There are excellent homes currently listed between $1.2M–$1.9M in communities like Seagrove, Seacrest, and Prominence, offering strong rental income and lifestyle upside.

List-to-Sale Ratio Shows Sellers Are Still Getting Close to Ask

• Sale-to-Original List Price Ratio – May 2024: 93.33%
• Sale-to-Original List Price Ratio – May 2025: 92.7%
• % Change: -0.63%

This small decline in the sale-to-original list price ratio shows that sellers are still achieving roughly 93% of their asking price. In other words, homes that are priced correctly from the start are still commanding strong offers.

This is an important distinction: while prices have adjusted, buyer demand is still strong for homes that offer clear value. If you’re a seller thinking you need to “leave room for negotiation” with an inflated price, this market data suggests otherwise. Buyers are educated and quick to pass over listings that feel overpriced.

Days on Market Ticking Up Slightly—But Still Healthy

• Average Days on Market – May 2024: 80
• Average Days on Market – May 2025: 83
• % Change: +3.75%

The average time it takes to sell a home on 30A has increased by just three days year-over-year. This is a minimal change and suggests that the market is stabilizing rather than stalling.

Compared to national averages, 83 days on market is still relatively fast—especially for homes in the luxury price range. The increase is consistent with what we’d expect in a more balanced market where buyers are taking time to compare options before committing.

Tip for sellers: Don’t panic if your home doesn’t go under contract in the first two weeks. In today’s environment, high-end buyers are doing their due diligence and watching how homes perform before making an offer. That said, the first 10–14 days are still critical—this is when you’ll see your highest traffic and interest.

What This Means for Buyers on 30A

If you’ve been watching the 30A real estate market but haven’t taken action yet, this might be the moment you’ve been waiting for.

With inventory at its highest in years, prices correcting from recent peaks, and sellers willing to negotiate, you can approach the market with confidence. Whether you’re searching for a second home, investment property, or primary residence, there’s opportunity to find the right home at the right price.

And don’t forget—the best time to buy on 30A isn’t when everyone else is jumping in. It’s when the competition is light, and sellers are open to creative terms or price flexibility.

What This Means for Sellers on 30A

If you're planning to sell, success in this market comes down to three things:

1. Pricing it right from the beginning.
2. Staging and marketing to highlight your home’s lifestyle value.
3. Partnering with a local expert who knows how to generate demand.

Buyers are still out there, and the 30A lifestyle remains a huge draw. Whether it's vacationers looking for rental income potential or families making the leap to own their piece of paradise, your home can still command top dollar when positioned strategically.

Now is not the time to overprice and wait. Now is the time to align with the market, move with intention, and stand out with professional marketing—especially if you want to sell before buyer activity picks up again with the next drop in mortgage rates.

Market Outlook for Summer 2025 and Beyond

Looking ahead, we anticipate:

• A potential rebound in buyer activity if interest rates soften.
• Continued pricing adjustments, especially in older or less-updated homes.
• Strong demand in amenity-rich, walkable communities with private beach access.

If you’re a buyer: stay alert. The moment rates dip, expect competition to increase. If you're a seller: there's still time to make a strategic move ahead of that next buyer surge.

Final Thoughts: Opportunity Is in the Shift

Markets don’t stay hot forever—and they don’t stay cool forever either. Right now, we’re in a transition phase. And in every shift, there’s opportunity.

The smartest 30A buyers and sellers are using this time to make moves while others hesitate. If you're ready to explore your options, I'd love to help.

👉 Let’s connect for a no-pressure strategy session tailored to your goals.